Mobile Marketing Manager

About Papaly
We are a VC backed startup, building innovative technologies that make it easy for users to organize and to share web links. We're empowering how information is collected and distributed on the Internet.
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Location
Palo Alto
We are a VC backed startup, building innovative technologies that make it easy for users to organize and share web links. We are looking for smart and creative people to fill critical roles, heavily influence, and significantly contribute to the success of the company.
If you have the desire be the first 10 people on the team, tightly working together for a common goal, there won’t been a better time to join us!
Momentum is accelerating and you take part in a complete mobile marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base.
Responsibilities
  • Manage the promotion & direction of the mobile marketing campaigns
  • Work with performance data to compile and analyze metrics, make decisions and optimize campaign performance and balance
  • Work across the team, make recommendations based on data, and provide support to the executive management team
  • Track performance using Google Analytics, and A/B testing to grow reach, engagement, and conversions
  • Aggressively increase traffic and conversions by optimizing all channels including search, advertising, retargeting, social media marketing and content writing
Position Qualifications
  • University degree or college diploma in business or a related field; MBA a plus
  • 3 to 5 years of relevant experience or equivalent combination of education and work experience
  • Ability to meet strict and aggressive deadlines
  • Must have a history of developing and managing best-in-class mobile marketing programs
  • Proven track record of optimizing mobile campaigns towards improving ROI and user retention
  • Outstanding analytical skills and data-driven mindset
Experience nice to haves
  • Agile development & fast prototyping
  • Database query experience (e.g. SQL), statistical and quantitative modeling
If you see yourself a experience growth hacker, like to join a team on a groundbreaking new product, apply today!
Apply Now

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